第一：語言術語第一：2008年重慶大學出版社出版的圖書， 以下是為大家整理的關于韓國綜藝節目情書第一季全集2篇 , 供大家參考選擇。
韓國綜藝節目情書第一季全集2篇
第1篇: 韓國綜藝節目情書第一季全集
韓國綜藝節目《running man》在中國的傳播策略研究
近年來，以繼承精良唯美的制作風格，故事化娛樂形式的韓國綜藝節目以一種強勁的“韓流”席卷亞洲每個角落。從2004年的《情書》、《X-MAN》，到2008年的《我們結婚了》，再到如今的《running man》、《爸爸去哪兒》,這一系列的韓國綜藝節目不僅在韓國本土受到了廣泛關注，擁有良好的收視率，在亞洲各地都擁有大量粉絲。
在中國，韓國綜藝節目已經成為了視頻網站的重要組成部分，并且擁有大量的點擊觀看數。以《running man》為例，其在中國視頻網站愛奇藝的單集點播量在800~1000萬次，這樣的點擊觀看量能夠與中國本土的老牌熱門綜藝節目《快樂大本營》相抗衡。此外，其粉絲創建的微博公共賬號、百度貼吧賬號都擁有20萬以上的粉絲和關注數量，這些現象足以體現這檔韓國綜藝節目在中國的受歡迎程度。
因此，本文旨在通過個案分析的方法，剖析這檔韓國綜藝節目《running man》其成功的要素，闡釋其在中國的傳播策略，為中國的綜藝節目對外傳播提供建設性建議。
一、節目：多元化打造游戲類綜藝節目
1915年，韓國在亞洲金融危機爆發之后提出了“文化立國”的政策，先后頒布了《國民政府新文化政策 》等十幾部法律法規，為韓國電視媒體的發展創造了良好的氛圍。眾所周知的韓國三大電視臺KBS、SBS、MBS制作了大量優秀的節目，《running man》便是其中一個。《Running man》是韓國SBS電視臺于2010年7月11日開播的全新游戲類綜藝節目，每集時長約為90分鐘，由劉在石、金鐘國、哈哈、池石鎮、李光洙、姜GARY、宋智孝等7位高知名度的藝人主持。
《running man》自開播以來在韓國便收視不俗，平均收視率可達到10％以上。單從2012年6月播出的節目來看，收視率平均可達到16％以上，2012年6月3日那期高達24.3%。而在中國，《running man》2014年5月11日那期，愛奇藝的點擊播放量搞到13,720,266次，而往日平均的點擊播放量也可在800~1000萬次。這些數字都能證明 《running man》無論從專業角度還是受眾角度看，都是一檔優秀的綜藝節目。《running man》能夠成為一檔優秀的綜藝節目，是因為其不光擁有傳統游戲類綜藝節目的必備要素，更在于它在內容和形式上的創新讓觀眾過的與眾不同的體驗。
（一）顯明的節目識別形象
雖然《running man》自2010年開播到現在已有4年的時間了，期間有眾多明星嘉賓參與節目，但是它延續了一整套顯明的節目識別形象。這一套節目識別形象讓觀眾形成了一定的觀看習慣，也強化了節目在觀眾心中的意向：
1、個性鮮明的主持人群。
《running man》由7為固定主持人組成，包括幽默的劉在石、老頑童般可愛池石鎮、能力者金鐘圓、開心果哈哈、平和帝Gary、唯一的女主持宋智孝和年齡最小的李光洙。這幾位主持人的年齡從60、70到80后，吸引不同年齡層的觀眾，保證了節目收視率。這幾位主持人素顏出鏡、在泥漿里摸爬滾打，在大街上追逐爭斗，每個人在節目都持續的展現自己的一套特定的個性和行為模式，例如，李光珠的背叛，金鐘國的暴力，宋智孝的勇敢等，這些持續呈現的特定氣質共同奠基了這個節目的整體幽默輕松但不低俗的氛圍。因此，個性鮮明的主持人群體便是這檔節目最重要的識別形象之一。
2、印象深刻的特定稱謂。
《running man》這檔節目是綜藝游戲類的節目，游戲通常是以小組或個人的形式進行。因此在節目中出現了諸多特定的稱謂，其中最著名的組合便是宋智孝和姜gary的周一情侶、鐘國與李光珠的“老虎長頸鹿組合”、“監獄三人組”的劉在石、池石鎮、光洙。此外，每個主持人也擁有自身的綽號，觀眾在觀看節目時候如果出現不明白綽號來源的問題，便可以翻看過往節目，了解其綽號的來源。這種令觀眾印象深刻而簡單的稱謂一直不斷出現在節目中，對觀眾進行潛移默化的傳播，也成為了這檔節目的一個識別形象之一。
3、大量運用的固定道具。
在《running man》中，名牌、鈴鐺是其固定的道具，并且在節目中大量使用。每期節目中主持人與嘉賓的后背會貼上自己名字的名牌，一旦被對手撕掉便意味著被淘汰，會被隨行的“保鏢”捂著嘴帶入“監獄”。而鈴鐺則出現分隊對抗中，它被在腳上的鈴鐺，會給對手提示，脆耳的鈴鐺聲也讓參賽隊員極度緊張，使節目更加刺激、緊張，這種追蹤、偵查的感覺也感染到每一個觀眾。
（二）豐富的游戲規則制定
席勒在《美育書簡》中，首先提出了藝術起源于游戲的觀點。成年人對于快樂童年的回憶也是和游戲、玩耍分不開的。游戲為娛樂提供了無限源泉，游戲類電視綜藝節目也因此成為深得觀眾情感共鳴的一種娛樂形式。康德認為游戲的特點便是隨心所欲，但前提是嚴守規則。對綜藝游戲節目而言，要將日常生活中的游戲以電視化手段呈現，更要注重規則的制定以便確保游戲的有趣性、公平性。規則往往決定著游戲中跌宕起伏的情節。需考慮其嚴謹性、公平性，最重要是運用電視化手段呈現時的可操作性。
《Running man》的每期節目都會在一個大的背景之下進行，有以某個節日為大背景，或者某部熱門電視劇為大背景等。例如由以熱門韓劇《來自星星你的你》背景的一期《來自RM星的你》，主持人和嘉賓們都紛紛扮演劇中的某個角色，然后通過各種小游戲貫穿整期節目。可以說，《Running man》的每期節目都有不同的游戲規則，由編導下達游戲規則和任務， 其中每一期節目又包涵不同的小游戲。比如在第一期節目中，七名主持人和兩名嘉賓分成昂貴隊和便宜隊在首爾著名的時代廣場購物商場尋找藏在各處的四個密碼，并在游戲結束時往商場出口的機器中輸入密碼，先輸入完成的隊伍逃出。總任務是找出所有密碼，但在每一關又安排了衣架游戲、嘴型剪刀石頭布、斗雞游戲、婚紗照十秒戰的小游戲，既搞笑又好玩。
豐富的游戲規則設計使了《running man》每一集都有新意，給觀眾帶來驚喜和創意。
（三）真實的明星聚合效應
在《running man》這個節目中，除了七位主持人本人就是明星且擁有較廣泛的明星效應之外，節目還有邀請眾多韓流明星擔當嘉賓，共同參與游戲。到目前為止，該節目總共邀請了200多位以上的韓國明星，包括演員、歌手、作曲家、體育明星等等。為中國粉絲所熟知的少女時代、Big Bang、Super Junior、金秀賢、韓佳人等重量級的韓流明星都曾出演過該節目，此外，中國的明星成龍也曾參與過該節目，在 第 20111211 期 和 第20111218 期的香港特輯節目中，國際功夫巨星成龍以視頻方式做任務傳遞員。可以說，該節目龐大的明星效應使其獲得了更大的關注度。
除了邀請明星參加節目能夠吸引觀眾關注以外，明星在節目中真性情的表現也同樣成為觀眾關注的一個方面。在《running man》的游戲中，明星需要摘掉平日里的明星光環，犧牲形象來完成游戲。同時，主持人并不會因為這些演藝明星是嘉賓的身份而去一味地偏袒、
忍讓他們，在追逐賽環節每個人幾乎都會努力地按照游戲規則爭取勝利。所以在這樣竭盡全力的過程中，觀眾會因為真實而更加喜歡節目。
（四）細致的制作剪輯團隊
韓國綜藝節目的后期剪輯是其獨樹一幟的不二法寶。主持人與嘉賓在錄制中制造笑料，但對于電視機前的觀眾來說，用電視語言新組織、后期精心處理的節目更有觀賞性，所以在剪輯中制造爆料也很重要。
《running man》的后期將音樂、字幕、圖像，鏡頭運動、回放、特效在熒幕前運用得淋漓盡致。后期剪輯通過回放會讓觀眾看到個別成員的特定任務，其他隊員蒙在鼓里，相互不信任，而觀眾則恍然大悟。如在20120610期，變成“僵尸”的Gary要完成“傳染”其他隊員的任務，其他人對于誰是“僵尸”完全沒有頭緒，繼而便開始互相懷疑。利用后期將“僵尸”的眼睛變紅、深陷，每宣布淘汰一個成員，會連接到其他成員的表情，增強節目的緊張感，具有電視藝術感。
字幕的添加是一門藝術。除了標明臺詞，說明畫面內容，還有編導依據畫面人物表情、關系創造潛臺詞。字幕更多被賦予的是娛樂功能。一般主持人嘉賓出錯、冷場的地方不會刪減，而是用字幕過渡，主持人嘉賓會在最短時間內彌補，讓節目流暢的同時顯得更加真實。
圖像的運用比字幕更加生動、幽默，往往起到“無聲勝有聲”的作用。比如111225圣誕超能力者特輯中，為了表現第六感，利用后期在主持人頭上發出“無線電”信號，充分迎合了節目娛樂的需要。
二、傳播：多途徑的綜藝節目跨國傳播
《running man》自2014年開始，播放權從優酷轉移到了愛奇藝。在2010~2013年間，該節目在優酷平臺的總播放量至今未27589.4萬，用戶打分為9.6分。而在愛奇藝平臺的單集點播量在800~1000萬次，此外，豆瓣用戶給該節目的打分是9.7分。可以說, 《running man》這檔韓國本土的綜藝節目在中國跨文化傳播取得了成功。
（一）出售播放權，尋找平臺合作
作為韓國熱門的綜藝節目《running man》，其在向中國進行輸出的過程中，通過版權出售的方式，先后與中國兩大視頻網站優酷和愛奇藝合作。2010年~2013年，優酷擁有該節目的獨家播放權，作為中國網絡視頻行業的第一品牌，優酷不僅在PC端擁有大量的訪問數，而且近幾年在移動端也擁有過億的日播放量，可以說，在2010年~2013年，《running man》通過與優酷網合作打開了中國的市場，并且通過優酷網扎首頁推薦、相關推薦等途徑開始占領中國市場。在與優酷合作期間，《running man》的單集平均播放量均在百萬以上，大體集中在200~300萬，而當時中國同類型的《快樂大本營》在優酷的播放量只大致維持在100萬左右。因此，《running man》這樣的一個新引進的綜藝節目能夠在初期便超越中國有良好口碑的同類型節目，平臺的選擇與推薦起到了重要的作用。
在2014年，愛奇藝獨家購買了《running man》的播放版權。愛奇藝是于2010百度投資組建獨的，在2013年5月7日又通過3.7億美元收購PPS視頻業務的資本收購，從而擴大規模與影響力。因此愛奇藝在2010年~2014年間發展迅速，并且擁有了雄厚的資金。它在2014年前后，通過版權購買的方式獲得了大量節目的獨播權，用戶數也達到了上億的級別。 這個階段的愛奇藝的發展已經趕超了優酷，并且在中國視頻網站的競爭中占據有利位置。而《running man》選擇在2014年之后與愛奇藝合作更是凸顯了其在平臺選擇中的審時度勢，而這一選擇也是進一步促進了該節目在中國影響力的進一步擴大。
（二）迎合粉絲需求，拉近粉絲距離
使用與滿足理論里談到，傳者應該站在受眾的立場上，通過分析受眾對媒介的使用動機和獲得需求滿足來考察大眾傳播給人類帶來的心理和行為上的效用。這個過程中傳者更加凸顯了對于受眾能動性和受眾地位的考量。而《running man》這檔韓國綜藝節目在中國的傳播中便有意識的迎合中國粉絲的需求，了解中國粉絲的需求與喜好，通過與粉絲拉近距離來提升帶節目在受眾心中的重要程度，增強節目受眾的粘合度。
以粉絲見面會為例。7月14日，韓國綜藝節目《Running Man》成員池石鎮、哈哈、金鐘國、Gary抵港進行粉絲見面四人也相當給力的用廣東話和大家打招呼，贏得不少好感。2013年9月23日，《running man》成員金鐘國、池石鎮、HAHA、Gary又來到北京舉辦粉絲見面會，而緊接著的10月5日，七名成員集體降臨上海進行第二場粉絲見面會。在這一系列的見面會現場，他們不僅表演各自的才藝，此外他們還偶爾用剛學的中文來跟粉絲進行交流，更重要的是他們在粉絲見面會現場還重現了諸多節目中出現的小游戲，引來粉絲的陣陣尖叫。這樣的見面會迎合了粉絲近距離接觸偶像的心理需求，也讓他們在中國贏得了粉絲的好感，鞏固了該節目在中國地區的關注度。
當然，拉近與粉絲距離的方式不止這一種。《running man》在吸引中國觀眾方面還作出了其他的嘗試，都取得了較好的結果。首先，該節目在2013年3月3日（第135期）中請到了中國粉絲家喻戶曉的明星成龍，讓他通過視頻來擔當任務發布者的角色。而此外，該節目還在中國香港、澳門進行拍攝。通過這些令中國觀眾熟悉的任務和地點，《running man》拉近了與中國粉絲之間的距離，贏得了粉絲的好感度。
（三）借勢象征符號，傳播韓國文化
自 20 世紀 90 年代以來，韓國的流行歌曲，影視作品席卷中國屏幕，中國媒體形象地稱之為“韓流”。2004 年，韓國歷史劇《大長今》在中國的熱播，更是將韓流推向了高潮。CCTV 對全國 31 座城市的數據進行調查統計，得知《大長今》的中國觀眾數量超過了 1.63 億（不包括通過網絡觀看的觀眾），在中國引發了史無前例的“韓流熱”。與此同時，韓國泡菜、烤肉也開始受到了中國人的青睞，《大長今》播出后的短短一年內，中國各大城市相繼出現了許多韓國料理店。漸漸地，人們從聽韓國歌曲，看韓劇到追捧韓國的化妝品，電子產品，服裝等；甚至有些“追星族”為了體驗韓國的文化或者拜見自己的偶像，專程到韓國旅游或聽演唱會等以加深對韓國的了解。
可以說，中國觀眾對韓國文化已經產生了濃厚的興趣，而《running man》節目在在中國傳播的過程中，借由該節目是戶外拍攝的契機，從不同角度向外宣傳韓國文化。通過借勢韓國美食、建筑、風俗等符號，在傳播韓國文化的同時，滿足了中國受眾對于韓國文化的好奇心，增強了受眾對于該節目的喜愛程度，達到了在中國的傳播效果：
1、地標建筑。建筑是國家的皮膚，是最直接的文化傳達載體。《Running man》每期節目圍繞一個地標建筑展開，所選擇的地標建筑極具韓國文化代表性，凝聚了韓國文化家劇院、國立國樂院、漫畫館、氣象館、體育場、電視臺等地標，也有圖書大廈、弘大街、濟州島、海鮮市場、舊物市場等代表韓國市民生活的地點。在趣味游戲的同時著重展現建筑所承載包涵的文化特色，達到一舉兩得的傳播效果。以國立國樂館一期為例。追尋著主持人的步伐，推門進入國樂館，展現在眼前的是一幅恢弘壯觀的場面：身著傳統華服的器樂演奏者、舞女，眾多穿梭在大樓中的古代書生，置于四周的各種樂器，形成了一個表演的舞臺，民族傳統音樂和舞蹈盡顯其中，在領略傳統宮廷音樂藝術的同時，仿佛置身古時的韓國。字幕適時地解釋著演奏的曲名以及含義，讓觀眾對演奏有進一步的了解，此時的視角完全是游覽者的心境，而不僅僅是電視受眾。受眾跟隨著游戲者一方面積極尋找嘉賓，另一方面也見識到了這種新鮮的韓國傳統文化，游戲活動與文化傳播可以說是相得益彰，也不顯得有強加之意，更容易讓受眾接受。
2、飲食文化。在《Running man》中，飲食很自然地成為了一大看點。小吃、海鮮、宮廷宴等等食物應有盡有。在少女時代一期中，制作組調查了東大門夜宵best10，除了告知排名第一位的炒年糕，嘉賓與主持人還需要用有限的資金購買第2到5名的食物。在尋找食物的過程中，受眾自然對最受歡迎的前幾位食物很好奇，同時也能夠看到琳瑯滿目的各色韓國小吃。既讓受眾感受到了韓國普通飲食文化帶來的滿足感，游戲本身帶來的好奇心也讓受眾有了觀看節目的動力。節目不至于與一般的旅游節目同質化，流于一般的走馬觀花。通過節目，觀眾不僅知道了韓國人在吃什么，而且進一步了解了應該怎么吃的問題。比如在濟州島一期中，嘉賓根據聽到的方言介紹，要按照正確的順序卷著食物吃。
3、民俗風情。民族的便是世界的，一個國家的民俗風情是最能體現這個國家特色的。在《running man》節目中，外景的拍攝地點不僅僅都是一些都市、旅游景區，還有許多小農村、小城鎮，在節目當中，嘉賓們會與當地人交流，會在游戲的過程中介紹當地的風俗人情。這樣的形式讓中國觀眾在觀看節目的過程中了解了韓國的最質樸的風俗人情，滿足了他們對于韓國文化的好奇心。比如在《炸醬面》大賽中，成員們來到了一個名叫舞衣島的地方，這個地方依山傍水，畫面為我們展現了整個小島的建筑風格、普通百姓的生活狀態，而且《running man》嘉賓還與島上一位老人開玩笑，整個氣氛輕松愉悅，但是這座島的風俗人情也給觀眾留下了深刻印象。
此外，該節目還會出現的韓國象征符號有韓國傳統的服飾、街頭潮人的服飾、韓國的音樂等等。總之，該節目深入淺出的介紹了韓國整體的文化，滿足了中國觀眾對于韓國文化的好奇心，給中國觀眾一個渠道和途徑去了解韓國文化，因此獲得了中國觀眾的廣泛滿意。
（四）跨國聯合研發，實現強強聯合
2014年5月30日，韓國SB電視臺宣布他們正在與中國浙江衛視協商制作中國版《running man》。SBS電視臺相關負責人30日透露，他們已將浙江衛視選為了制作中國版《running man》的優先合作物件，雙方預計將于今年6月簽訂正式協定，一切順利的話中國版《running man》將于今年第四季度在浙江衛視播出。這一次合作也可以看做是該節目在中國進行跨國傳播的一種新途徑。
浙江衛視是中國第一批上星的省級衛視，在落地覆蓋率、品牌信任度等方面擁有良好的基礎，是國內最有影響力的媒體之一。因此，《running man》節目組與浙江衛視合作是一個不錯的選擇，通過打造中國本土化的節目來重新塑造該節目在中國觀眾心中的印象，實現強強聯合。
三、結語：實現傳統文化的創新加工
英國哲學家赫伯特·斯賓塞說，人類在完成了維持和延續生命的主要使命之后，尚有剩余的精力存在，這種剩余精力的釋放，主要是娛樂。目前，我國的綜藝節目存在同質化競爭嚴重、節目創新度低的問題，此外，近兩年，大量的綜藝節目“舶來品”占據了熒屏，這些外國精良的綜藝節目沖擊著我國本土的綜藝節目的發展。不僅如此，廣電總局在2011年頒布的“限娛令”也更是將我國的綜藝節目推向了一個新的困難期。
如何能夠在這樣的困境中實現我國綜藝節目的發展也是值得我們深思的。筆者認為，一方面，隨著我國經濟水平的提高和物質生活的滿足，民眾也在不斷積極地追求健康向上的高級娛樂精神這為我國的娛樂節目的發展提供了一個良好的環境；另一方面，我國電視從業者和研究者應多了解、學習和借鑒像《Running man》這樣成功的國外電視綜藝節目，大膽改革創新，挖掘我國豐富的文化資源，通過多種形式和途徑，創新出更多優秀的電視綜藝節目品牌。
最后，目前我國在節目對外輸出的層面上還存在底蘊不足的問題，我們首先要做好本國優秀節目的積累，才能真正實現文化強國。
參考文獻：
1. 崔昭. 綜藝新模式下的訴求轉變 ———淺析韓國綜藝節目《家族誕生》[J]. 新聞愛好者, 2010, (2): 167-168
2. 顏敏. 韓國電視綜藝節目《Running man》的節目特色分析[J]. 新聞窗, 2012, (2): 93-95
3. 杜鈴. 探析韓國綜藝游戲類節目特色 ——以《running man》為例[J]. 中國科技傳媒, 2012, (6): 107-108
4. 尹悅. 韓流”跨文化傳播的成功對中國的啟示[J]. 長 治 學 院 學 報, 2012, 29(3): 54-56
5. 拉里·A·薩默瓦.跨文化傳播［M］.北京：中國人民大學出版社，2010.
6. 卓勤. “韓流”現象的跨文化解讀 [J]. 浙江萬里學院學報 , 2008, 21(6): 4-6
7. 郭敬之.跨文化交流與研究———韓國的文化和傳播［M］.北京：北京廣播學院出版社，2004.
第2篇: 韓國綜藝節目情書第一季全集
House Of Cards 2013 S01E01
Jesus! Did you get a good look?- I only saw a blue Camry.
It"s Wharton"s dog. Oh, man.- He"s not gonna make it.
Go see if they"re home. It"s ok.
There are two kinds of pain.
The sort of pain that makes you strong... or useless pain...
The sort of pain that"s only suffering. I have no patience for useless things.
Moments like this require someone who will act...or do the unpleasant thing, or the necessary thing. There... -No more pain.
It was a hit and run, I"m awfully sorry.
He must have jumped over the fence again.
Steve"s gonna file a report on the car, he’ll put his people on it.
We"ll track them down.
You"re stunning. Shall we?
Oh, President elect Gareth Walker. Do I like him? No.
Do I believe in him? That"s beside the point.
Any politician that gets 70 million votes has tapped into something larger
than himself, larger than even me as much as I hate to admit it.
Look at that winning smile, those trusting eyes.
I just know them early on, and made myself vital.
After 22 years in congress I can smell which way the wind is blowing.
Oh, Jim Matthews, his right, honorable Vice President.
Former Governor in Pennsylvania.
He did his duty in delivering the Keystone State. Bless his heart.
And now they"re about to put him out to pasture.
But he looks happy, now doesn"t he?
For some, it"s simply the size of the chair.
Linda Vasquez, Walker"s chief of staff.
I got her hired. She"s a woman, check. And a Latina, check.
But more important than that, she"s as tough as a two-dollar steak
Check, check, check.
When it comes to the White House, you not only need the keys in your back pocket. You need the gatekeeper.
As for me, I’m just a lowly house majority whip.
I keep things moving in a Congress choked by pettiness, and lassitude.
My job is to clear the pipes, and keep the sludge moving.
But I won"t have to be a plumber much longer. I"ve done my time.
I backed the right man.
Give and take. Welcome to Washington.
You need a haircut. You think? A little trim.
What are you gonna wear? You mean for the meeting?
For the announcement.
I"m wearing my navy blue, the one with the pinstripes. Good.
You look handsome in that suit.
I don"t know if they will announce it before your board meeting.
Well, as long as I can say the donation is coming.
As soon as it"s official, Sancorp will write you the check.
This is going to be a big year for us.
You know, the meeting"s on Tuesday.
You"re gonna wanna start with something... Any idea what?
I would say immigration, banking or education, but... None of my regular sources can confirm that. Because...
They don"t know, or because they"re not talking?
Because they don"t know.- Keep at it, get me something.
Sorry, I"m so sorry Mr. Hammerschmidt. Zoe... Barnes- Of course.
Did it take him a year to remember your name? -Longer.
Good morning, Lucas. What can I do for you, Zoe?
I am sick of the Fairfax county council.
You tell me everyday. Move me online.
My own blog. First person, subjective, 500 words.
Not gonna happen.- I"ll go underground. backrooms, the urinals!
I"ll win over staff members on the Hill. They need a place to vent.
A gossip column?- No. We"ll lift the veil. What"s really going on.
This is the Washington Herald, Zoe. It"s not... TMZ-
Do you know how many people watch TMZ?
I couldn"t care less- Which is why print journalism is dying.
Then it will die with dignity. At least with this paper.
You are stuck in the 20th century, Lucas, you lack imagination.
Maybe so, but right now I don"t need imagination, I need copy.
Your nights and weekends are yours, I applaud whatever you want to do, as long as it"s not on my time.
You"re telling me to get back to work? I am.
What you"re really telling me is to fuck off.- I"m telling you both.
It"s Mr. Chapman already, from Provence Trust.
Hold my calls, Christina. Henry. It"s good to see you. How long are you in town for?- Just today.
What? You gotta come back down for the inauguration. I can hook you up.
How about you hook me up with the zoning laws you promised to get changed?
We got 12 millions sitting in escrow for an empty lot we can"t build on.
I know, but you gotta understand...
It"s a local municipal issue. I can"t just pick up the phone...
You can"t? Because that"s not what you lead us to believe when you begged for 50 grand in donations.
-Right, I... Just one second. Christina, I said no calls, not while I"m meeting with Mr. Chapman.
The President-elect? Do you mind?- No, go ahead please.
Put him trough Christina.
Mr. President-elect? Thank you. Yes, we were pleased to win by double digits.
Absolutely, anything you need.
I need you to put your long, wet, talented tongue between my thighs
and make me squeal like Monica Lewin... Me too. Me too.
Okay, thank you, sir. I"m so sorry... Where were we?
Walker... what"s he like?
The President-elect running late? No, he couldn"t make it.
I’ll brief him, though. Okay.
This is the memo,
I"ve drafted, on our Middle East policy we"ve been developing.
Now, I want to borrow from Reagan.
I"d like to coin the phrase “trickle-down diplomacy".
That way...- Frank. I"m gonna stop you there.
We are not nominating you for Secretary of State.
I know, he made you a promise, but circumstances have changed.
The nature of promises, Linda, is that they remain immune to changing circumstances.
Gareth has thought long and hard about this.
And he"s decided we need you to stay in Congress.
When was this decision made? And why wasn"t I part of the conversation?
I"m sorry, Frank, if it had been up to me,
I wouldn"t have waited this long to tell you.
So you knew, you were going to do this.
It has been an evolving discussion. It"s a chicken-shit move.
Frank...- I was vetted. Was that a ruse? No.
Let"s be absolutely clear, you wouldn"t have won without me.
You"re right, but now we have to lead. And that means making tough choices.
As you know, education is a top priority for us.
A complete federal overhaul.
But it"s not just the education, Frank, Congress has split.
We need you there, more than we need you in the State Department. I got you hired, Linda. I know. Donations, endorsements.
I wrote the campaign"s entire foreign policy platform.
I bring years of Foreign Affairs Committee... Frank. Please.
I want to speak to Walker personally. The decision is made.
We need you, Frank. Will you stand beside us or not?
Of course, if that"s what the President wants.
I"m very glad to hear that. I"m curious. If not me then who?
Michael Kern. Michael Kern? Well... that is an excellent choice.
Can we make it look clear?
I just want to make sure it doesn"t look like we"re neglecting our domestic...
No, no, no, no...I"m gonna say that we are expanding our mission. Okay.
And we"re bringing on a new organization to help us.
They know which one yet? I"m still looking into a few options, but, um...
Tell me, what did we agreed on. That we could hire how many new people.
Six? Six, maybe seven. We"ll have enough.
Ooh, it"s exciting. Huh? This, uh, new direction we"re heading.
I just don"t know where we"re gonna fit all the people
Well, do you think we"ll have to look into additional space?
No, no. I"ll find a way.
Okay, so make the changes to the power point. And let"s meet again, at 14.30.
- Okay. Answering machine Frank Underwood. It"s me.
I feel like an idiot leaving messages like this. Call me back.
What is it, Zoe?
Um, I knew you"re gonna have your hands full at the White House. So,... If you need someone to do research, or...Or punch out background.
I think I"ll be fine.
Well, if things get hectic, and you need any help...
So you can blog about rubbing shoulders with the big boys.
Wh... What did Lucas tell you? Look, no offence, Zoey,
But I don"t have time to be anyone"s training wheels.
I just thought... -No, I was just actually offering to lend a hand.
That"s it. I got it. Thanks.
Claire. You didn"t call. I was...- You didn"t call me, Francis.
Nine hours, you don"t not call me. Not when it"s this big. You"re right.
When have we ever avoided each other? I wanted a solution first.
Do you have one? Not yet. This affects me too, Francis.
And it"s not the money I"m upset about. It"s that we do things together.
When you don"t involve me we are in free fall.
I should have called you and I didn"t. What happened?
She says they need to keep me in Congress.
Linda said that? Walker wasn"t even there.
That"s what really gets me. He didn"t have the courage to look me in the eye.
I knew you shouldn"t trust that woman.- I didn"t, I don"t trust anyone.
Then how could you not see this coming.
I never thought they were capable.
You don"t usually underestimate people, Francis. I know
Hubris...and ambition. You should be angry.
I"m livid. Then where is that. I don"t see it.
What do you want me to do? Scream and yell? throw a tantrum?
I want more than I"m seeing, you’re better than this, Francis.
Well, I’m sorry Claire. I am sorry. No, that I won"t accept.
What? Apologies. My husband doesn"t apologize. Even to me.
How long have you been up? Hours.
I know what I have to do. Good.
We"ll have a lot of nights like this. Making plans.
Very little sleep. I expected that.
It doesn"t worry me.
I better get to work.
I laid a suit out for you upstairs. The navy blue one.
I love that woman. I love her more than sharks love blood.
President-elect Garrett Walker... Why do you think they went with him?
We"re too good. They can’t afford to lose us in congress.
Is that work done? Chin tuck probably, definitely dies his hair.
Do we say anything? No, God no.
Not unless he brings it up. Nancy?
-Cancel everything, Stanford you"re with me. Now, look...
They have done us a great favor, Doug.
We are no longer bound by our allegiances, we serve no one.
We live by one rule and one rule only:
Never again will we allow ourselves to be put in such a position.
Walker and Vasquez? All Of them. I hold them all accountable
You want retribution? No, no.
It"s More Than That. Take a step back.
Look at the bigger picture. I think I see what you"re getting at.
Kern first? That"s how you devour a whale, one bite at a time.
Who would you want? for secretary of state?-
Give me a list of choices and however we do this, we’ll also need a buffer.
You mean an errand boy. Yes, someone we control completely.
I"ll keep my ear to the ground. Good.
I haven"t eaten since yesterday.
I almost pity him. He didn"t choose to be put on my platter.
When I carve him up and toss him to the dogs only then will he confront that brutal inescapable truth. My God!
All I ever amounted to was chitlins
and he that shall humble himself shall be exalted.
Matthew, Chapter 23 verse 12.
Thanks be to God.
-I"d like to speak today on the subject of
Humility.
A lot of you have just won re-election.
If you haven"t you might not be sitting here.
And of course we should enjoy our success and be grateful for it but never let your gratitude sour into pride.
You"ll have many challenges ahead over the next couple of years and a person"s character isn"t determined by how he or she enjoys victory, but rather how he or she endures defeat.
Nothing can help us endure dark times better than our faith.
Claire. Hello, Felicity. How are you?
Good how are you? Good.
I"m sorry, it"s just not right.
Charles and I cannot understand what Walter was thinking.
Oh, that"s very sweet of you.
But really, between you and me, I think Francis is relieved.
He just feels much more at home in Congress.
I would have bet a million dollars they were gonna pick you.
Well, it"s a good thing you have a million dollars to spare.
But you are by far and away the only choice. I appreciate you saying that.
I mean, Michael? Come on, he’s got half the experience..
Garrett is a smart man, he knows what he"s doing.
You"re a bigger man than I, Frank.
You, ah.. You want some of that wine? Yes, definitely.
Man, this is some good shit. Where did you get it?
I kinda lifted it from the VIP room of the speaker"s holiday party.
I"m impressed! Bordeaux, 20 years old?
Ah, it seemed about right for you. -Ouch!
Why would you say that to me? I"m almost thirty.
It"s practically ancient in your book. I don"t discriminate when it comes to age.
Really? When was the last time you hired a 40 year old stuffer?
Doesn"t mean that I wouldn"t. As long as she"s good in the sack.
Come on. It"s true, isn"t it?
Where is this coming from?
You"re not gonna just toss me aside for some slut stray out of Vassar.
Sorry I"m in that conversation.
It"s been six months, it"s not a little office fling anymore.
You want me to say those three magic words. One of which starts with an "L".
No. Okay. I"ll say them.
Christina Gallagher... lick my balls! Oh my..you"re a bastard.
Hey! I love you. I love you Christina.
I love you. Now, will you lick my balls?
So, I"m curious. Are we patrons, benefactors or lepers?
Believe it or not, we"re angels.
I"m going to go outside and pretend to use my cell phone. Go.
Can I have your jacket?
Are you going to bed? I"ll be up in a bit.
Don"t stay up all night. No, I"ll be right there.
Thanks so much. I’ll call you. Wait! I thought you had a good time.
Oh, I did. I loved it. I’ve never been before.
Well, maybe I could come up. Ryan, you"re so sweet.
But if I was gonna fuck you, you’d know. Thanks so much.
She"s here. Send her in.
It"s quite rare for a president"s chief of staff to climb the hill，
A gesture of respect, no doubt or desperation.
I"m guessing she"ll say, Donald Blythe for education.
Let"s see if I"m right.
Good morning, Linda. Thank you so much for making the trip up.
Of course, my pleasure.
Education. First things first. The seating chart for the inauguration.
How do these two work for you and Claire?
They come with a complementary, we set of tickets to the Jefferson ball.
Claire will be over the moon. Good. I"m so glad.
So...education.
We have Donald Blythe drafting the legislation.
Donald Blythe? Jesus. I know.
So you want a bill just two steps left of Karl Marx.
I advised the president-elect against it, but Donald is the face of education.
He"s been pushing reform for 25 years. You want me to guide him to the middle.
We need a bill, we can pass.
Do I have absolute autonomy and authority on this?
There"s more. Garrett wants the bill on the floor in the first hundred days.
He wants to make a pledge in his inaugural address.
Well, that"s... That"s very ambitious, Linda. Can we make that pledge? A hundred days? I can deliver.
3-20Keep me posted.
I"ll talk with Donald. But I"ll check in with you later in the week. Terrific.
Did you smell that? The smugness， the false deference.
She thinks I can be bought with a pair of tickets.
What am I, a whore in post-war Berlin, salivating over free stockings and chocolate?
What she"s asking will cost far more than that.
Ferguson, Too old. Willis. Too stupid. Boyd. Too queer.
Really? He"s married with three kids. And wouldn"t they be devastated?
All right. What about Catherine Durant? Cathy Durant?
She was vocally anti-Walker. She"s got the experience.
Set up a meeting.
Hey. The donation from Sancorp.
The money will have to come from somewhere else.
God, what happened?
I"ve looked over the budget for fiscal "13, and we"ve allocated1.6 million for salaries. We need to cut that in half.
Well, you"re suggesting... Evelyn, we"re going to let some people go.
That would be half of our staff. We have to carve out some room.
But you would have to fire some essential people who"ve been with us since the beginning.
We are a charity, but not for our employees.
You know, um, Claire, I have held my tongue about this whole international thing for a while, but I don"t get it.
I mean, we are really good at what we do.
Why do we have to try and be something we"re not?
Because we"ve plateaued, Evelyn, and it is time for us, for our entire organization...
What, digging Wells in Africa? We don"t know anything about that.
Which is why we have to bring in new people.
This is the plan that I"ve proposed to the board, and we are moving forward with it. I"d like a list of names, please.
Claire, could we just think about this? I have thought about it. I"ve put a lot of thought into it. Yeah, but I think that we can really...- Evelyn.
You"re the office manager.
I need you to trust that I know what I"m doing, so please get me that list as soon as possible.
Oh, ma"am, you can"t go up there. I"m sorry. I just...
I just have one question. No, no. You gotta come...
Sir, I apologize. This woman...
If I could just have one second. Congressman. - Miss, you need to step away from the fellow.
If I could just have one second. Step away from the... Who are you?
My name is Zoe Barnes. I"m a reporter at the Washington herald.
It is after 10:30 at night, and this is my home.
I do not allow any.. We"re part of a mutual admiration society.
You"re a fan of the symphony.
Well, more for the people watching than the music.
It"s all right, Steve. Come on in, miss Barnes.
It"s strong. Do you prefer it weak?
No. The stronger, the better. There"s no harm in looking.
It"s a cheap ploy. It"s cheap but effective.
Well, you certainly have my undivided attention.
Good. The reason I"m here...
Oh, is foreplay over?
I read somewhere that jfk never lasted more than three minutes.
The point being? Time is precious.
Powerful people don"t have the luxury of foreplay.
Okay, so why are you here, Ms. Barnes? I need somebody I can talk to.
We"re talking. Tell me what we"re talking about.
I protect your identity. I print whatever you tell me. And I"ll never ask any questions. And what makes you think I don"t already have such an arrangement with one of your colleague.
Because if you did, you wouldn"t have let me through the door.
I"ve led a very long, very successful career avoiding this sort of intrigue with the press.
I can"t see any advantage in starting now...
But is there any disadvantage? Sloppiness, for one.
I promise you absolute discretion.
So, we"re talking about trust.
Use whatever words you like. Words matter very much, Ms. Barnes.
You should care more about them, given your profession. Then, yes...
Your trust. So, which Zoey Barnes am I to trust? The one who wrote about the fireman that married the meter maid? Or the one who authored a very fine article on a new jogging path in Rock creek Park?
Don"t be flattered, I read everything.
I"m better than what they have me doing.
You know what that feels like. Do I?
You"d have made a great secretary of state.
How exactly may I help you, Miss Barnes?
You must know the administration’s legislative agenda, what"s coming up first. I may.
Will you tell me?- What would be your guess?
Education.- Why?
Im-immigration is too controversial.
Tax reform isn"t sexy enough. Everyone can get behind children.
Is it education?- You might very well think that.
I couldn"t possibly comment
A hint.
It"s late, miss Barnes.- Can we talk again?
I hope you"ll understand that I wanna sleep on all this.
I never make such big decisions so long after sunset and so far from dawn.
My cell phone"s on the back.
Did you put miss Barnes in the visitors" ledger? Not yet. Don"t. Needless to say. Needless.
-Hello. Claire!
This is Miss Zoe Barnes of the Washington herald. She was just leaving.
Very nice to meet you, Mrs. Underwood.
Drive safe. There"s a lot of ice on the road.
I will. Thank you.
Does that work on anybody? Does what?
The push up bra and the v-neck tee. Well, if it does, I don"t know who they are.
Okay, -License and registration.
Uh, the glove compartment, sweetheart.
This isn"t your driver"s license. It’s a Starbucks card.
Oh, shit. Sorry.
Sir, have you been drinking? No, I never drink coffee at this hour.
I"m going to need you to step out of the car.
Hey, if I was speeding, you can write me a ticket...
Sir, step out of the car. Right now.
Look, I don"t want to be a prick, but I"m a member of...Of congress.
I don"t care if you’re the king of China.
China doesn"t h-ave a king.
It"s a communist "agua-larchy."
Oligar... "Oliguarchy."- Let"s go. Out.
You, too, sweetie. Fuck. That"s hard to say.
Ahem. Hello. -Good...
Well, let"s get him out.
Mind if I join you? What the fuck is going on?
I thought I was meeting with the congress... No, you"re meeting me.
I got a city council meeting...
You"ve been police commissioner for what, almost a decade now?
We"re here to talk about my resume?
"Mayor of D.C." would look good on that resume, wouldn"t it?
We know that you"ve been angling to run for some time.
Experience is your strong suit.
Endorsement and fundraising, they"re not. We can help with that.
Russo. You"re free to go.
It was just a few drinks. It was enough to get pulled over. But I wasn"t drunk drunk. Were you alone? Yes.
Say that to my face. Hey, watch the road.
Say it to my face. Yes... I was alone.
You cannot keep doing this, Peter. It"s going to catch up with you. I know.
Do you think we can arrange two more at our table for the Jefferson ball?
For whom? The Holburnes. I"m going to need her money for the C.W.I. The staff cuts are just not enough. How are we doing?- Good. Progress. Irons in the fire. I like irons, but I love fire.
Yes... Ah.
What are you...- The bill is garbage, Donald.
Tax increases, ban on vouchers, federal oversight..
How do you expect me to get that through a committee? When Linda told me to write it, she promised.. I"m sure she said any number of things. They want your name because it carries weight.
Well, my name comes with my ideas. I understand, but you’ve got to be reasonable.
This isn’t great debate. It"s about passing meaningful reform.
Maybe not everything you would’ve hoped, but help me help you.
That"s going to take time.
I... those ideas, I"ve been developing them for...- If it"s time you need, I will buy you time, but you"ve got to promise me your next-at-bat is going to give me something I can work with.
Okay, Frank, I"ll see what I can do. Good. And, Donald, don"t let this get you down, all right?
Together we"re going to do more than you’ve been able to do in 25 years.
Two things are now irrelevant...
Donald Blythe and Donald Blythe"s new draft. Eventually I"ll have to rewrite the bill myself. Forward! That is the battle cry. Leave ideology to the armchair generals. It does me no good.
Walker just nominated Kern. It"s a long road to confirmation. Kern is a boy scouts.
Nobody"s a boy scout. Not even boy scouts.
What do you have? Absolutely nothing.
Then what are we talking about?
Just asking a simple question. Does the job interest you?
Why would you want Michael gone? Cathy, you and I came up together.
The foreign affairs committee needs a secretary we can work with, someone who isn"t afraid to standup to Walker when he"s wrong. We need you. Let"s assume I am interested. I don"t want to assume. I want to know.
Ok... 2, 6, 3, 7.
Please hold. Zoe Barnes.
Anywhere you want. -On my way.
I"m gonna have to call you back.
So sorry. I couldn"t catch a cab. I had to take a train...
Just before you left my house...
Think back... What were we discussing?
The president"s legislative agenda.- Specifically. Education. Was I right? Do the math, miss Barnes.
He needs a bill. Sponsored by... -- You? Be smarter than that. Somebody with legitimacy. Good.
And who screams legitimacy and education?
Donald Blythe? Correct. The problem is... --He"s an old-school tax-and-spend liberal.
Walker ran as a moderate.
You think blythe would talk to me?
He doesn"t have to. -Wait.
We"re in a very gray area...Ethically, legally...
Which I"m okay with...- I just love this painting.Don"t you?
We"re in the same boat now, Zoe.
Take care not to tip it over. I can only save one of us from drowning.
He announces his education initiative on Monday.
Half of the address is based on...
I understand. Do we need to take it out? We"re fine, Linda.
But you just got through saying he has to start over.
I didn"t choose blythe. You did.
You put him in my lap and asked me to work a miracle, and I will. Now, have a little faith, Linda.
Let me work with Donald on this. I know what can be accomplished in 100 days.
All right, Frank. We"re counting on you.- Good.
Now, I do have a little favor to ask.
Do you think I can get just two more tickets for my table at the Jefferson ball?
Drink? Uh, sure! What do you got?
Whiskey. Blend. If you"re offering.
So... how are things in the city of brotherly love?
We"re getting by.
Good. Good.
Oh, I"m sorry. I made that neat. Did you want...
No, this is perfect.
So... it seems you"ve been a bit irresponsible. What? Don"t play dumb with me, Peter. Save it for the ethics committee.
Drink up. You could use a little courage right now.
You"re not having one. It"s a bit early in the day for me.
Is this about the other night? How do you know about that?
I"m the whip. It’s my job to know. Look... look, they let me off.
There"s... there"s no charges. It’s all taken care of. Honestly, Peter, do you really think these things just take care of themselves? You...
It was just this one time, Frank. I swear to God. Then you must hold God in very low esteem, because we both know that"s a lie. Solicitation, controlled substances, driving under the influence... Got quite a long list of hobbies. What is it you want?
Your absolute, unquestioning loyalty.
Always. Do not misunderstand what I mean by "loyalty."
Anything. Name it, Frank. You seem far too relaxed.
I"m not.
You shouldn"t be. Doug will be in touch.
Hang on. Where have you been?
I"ve been calling you. Everybody’s working double-time in an inauguration, and you just up and disappear...
Hang on. Let me call you back.
Where did you get this? Wrong question.
The right question is, how quickly can we get it up on the site?
I have to run this past tom.
Let"s get legal on this. Make sure we"re not breaking any laws.
You won"t tell me your source?
I can"t do that. Fine, but if legal finds even one...
I understand. How long do you think that will take? We should get this online right away.
I"m not just going to scan a 300-page document I did that already.
The whole thing? Cover to cover.
I"ve got excerpts, analysis. 3000 words ready for editing.
Start to work here.
Get graphics. Work on the tables, charts, the whole nine yards.
Janine!
Give me a title. What"s the angle? Five words. Far left of center.
That"s four. Very far left of center.
Enough to put Walker on his heels? Fuck his heels. This"ll put him on his ass.
What"s up?
We"ve got a copy of the administration’s education bill.
You"re going to work with Zoe and do background cover.
Zoe Barnes? Right here. Whatever she needs. Well, shouldn"t I be writing the...- She wrote it already.
And I want you to rewrite it, then rewrite it again. You’ll help her.
Tom, I am your chief political correspondent.
Go! I want this by tomorrow. But I need to focus on the inauguration. This is more important.
-Let"s get started.
That I will faithfully execute the office...Power is a lot like real estate.
That I will faithfully execute the office...
Power is a lot like real estate. It’s all about location, location, location.
The closer you are to the source, the higher your property value.
Centuries from now, when people watch this footage, who will they see smiling just at the edge of the frame? "So help me God." So help me God. Congratulations.
Today... is not about the next four years. It"s about the next four decades. Now, you"ve placed your faith in me, and I, in turn, choose to place that faith in our children. Our children are the key to this nation"s future. And that"s why the first order of business for this administration will be a comprehensive education reform bill to properly fix, finance and strengthen our nation"s schools! And I pledge to you,
We will have that bill on the floor of the congress within the first 100 days of this administration!
It was so nice of you to make this possible.
When you called me, I was...- Oh, not another one.
I"m gonna miss out on my ultimate Frisbee league this week.
No, I"m serious.
A few of us on budget have quite a rivalry going with the guys on finance.
It"s fierce. We get physical.
Anybody gets between me and that goal line,
I will take that sucker down!
Donald, I"ve been looking for you everywhere. Maestro, here, let me help you out with this. (out there) I really like the work you’ve done on the new draft.
It"s a big step forward. We"re gonna make history together.
I"ve got some ideas about subsidies for higher education...
Catherine! Hold onto that thought, Donald.
Don"t you look stunt!
-We Southern girls clean up well when we get out of our Daisy Dukes and into some Vera Wang.
And we Southern boys are slow with our words, but we"re fast on our feet.
May I have the honor? You most certainly may.
Morning", Freddy. Good morning, Frank.
How"s tricks? I can"t kick.
You want to go on in? No. Why don"t you set me up outside? Outside? It’s freezing out here.
Well, a little cold never hurt anybody. Anything you say, Frank. It"ll be right up.
My one guilty pleasure is a good rack of ribs, even at 7:30 in the morning. Have the whole place to myself. Where I come from in South Carolina, people didn"t have two pennies to rub together. A rack of ribs is a luxury, like... Christmas in July.
Oh, fuck. The website traffic is absolutely crazy.
Do you want seconds, Frank? I"d better not. Tell you what, Freddie? Yes, I will. I"m feeling hungry today.
